With no more complex choices between editions, you can easily make recommendations to your customers. Microsoft’s claim: The simplified SKU lineup of Windows 7 is easy for customers to understand-and easier for you to sell. A SKU lineup that’s easy to understand and sell. But assuming Windows 7 is truly “compatible” with all of those legacy hardware and software components, Microsoft may have some bragging rights here. Apple and Linux certainly offer that, and have done so for years. Customers get an operating system that meets the advanced needs of their businesses and they get to keep working with the applications and devices they use today. It’s fast, stable, and compatible-with both third-party applications and third-party devices. Windows 7 Professional improves on the fundamentals, while delivering the latest in mobility and user experience. Microsoft’s claim: Customers have asked for value and innovation. An operating system that works the way your customers want: Then, he’ll offer some personal perspectives. But are those benefits the real deal? The VAR Guy offers a reality check.įirst, The VAR Guy offers up Microsoft’s top 10 benefit claims. An example: The software giant is telling channel partners Windows 7 Professional offers 10 key benefits to small and midsize businesses. Microsoft is warming up its marketing machine for Windows 7.

Windows 7 enterprise features